Sandra J Gadsden

St. Petersburg, Florida

Sandra J Gadsden

Sandra is a digital nomad living and working in the Sunshine State. She's a writer, editor and digital marketer. The longtime journalist has also worked as a social media consultant, a L&D content curator at PwC and a digital content specialist at Johns Hopkins All Children's. A former senior web editor at the Tampa Bay Times, she was also a news editor, designer, assistant metro editor and a regional columnist.



Judy Woodruff's tales of perseverance enthrall at Poynter Bowtie Ball

In the beginning, there was just one woman per station. That’s how Judy Woodruff, the groundbreaking anchor and managing editor of the PBS NewsHour summed up her entry into the world of broadcast journalism. Link to Story

Happy Heart Party Brings Families Together

Families started to stream in hours before the team took the field. The 2017 Happy Heart Party, an annual celebration of pediatric heart health by the Johns Hopkins All Children’s Heart Institute, recently included 1,052 current and former patients and their families in the comfy confines of Tropicana Field as the Tampa Bay Rays played host to the Cleveland Indians.
Johns Hopkins All Children's Hospital Link to Story

Collision Tech Conference kicks off today in New Orleans

That buzz you’re hearing isn’t from last weekend’s festival, it’s the growing number of visitors converging in the Crescent City for Collision 2017. One of the fastest growing technology conferences in the U.S. officially kicks off today and runs through May 4 at the New Orleans Morial Convention Center. Link to Story

Hollywood or Bollywood? A head-to-head comparison

With the International Indian Film Academy's 15th annual Weekend & Awards, aka, Bollywood heading to Tampa later in April, we decided to look for key similarities and/or differences between Bollywood and Hollywood.
Tampa Bay Times Link to Story

Video showing campers' 'mountain of booze' gets them booted from Fort De Soto Park

It's a rare occasion when the cyberworld clashes with the rustic setting of camping. But on Saturday, a group of friends at a Fort De Soto Park campsite saw the two worlds collide abruptly, much to their regret. Nestled in a secluded cove that included three campsites, a group hatched a plan for a bash that included a "mountain of booze," according to officials at the Pinellas County park.
Tampa Bay Times Link to Story

Lake Maggiore a not-so-hidden gem

Thousands drive past its shores each day, in a hurry to get to anywhere but there. The 380-acre lake at 3801 Dr. Martin Luther King Jr. S is the largest in the Sunshine City — and one of the most beautiful. Yet these days, few residents take advantage of its peaceful setting. The city has 2,400 acres of parkland and more than 150 parks.
Tampa Bay Times Link to Story

Fort De Soto Named Best Beach For Families

Fort De Soto Park earned top honors among state beaches as the most family-friendly beach.
Tampa Bay Times Link to Story

On cusp of key birthday, Studio@620 receives prestigious arts grant

Long before spoken word, music and dance were offered at many art spaces in the Sunshine City, there was a small hub of activity brewing along First Avenue S. For nearly a decade, a steady lineup of art, theater, film and exhibits has held court at a place where the "answer is always yes." Through the years, patrons and performers have varied from local school groups to Oscar-winning actors and directors.
Tampa Bay Times Link to Story

Kickstarter, Indiegogo help local projects

Filmmaker Spike Lee did it. So have countless other nameless groups in search of funding to launch worthy art and film projects. Crowdfunding is growing in popularity and two of the top sites are and Kickstarter is an all-or-nothing fund: Reach the goal, the money's yours, but fall short and all the money goes back to the folks who tried to offer help.
Tampa Bay Times Link to Story

If I Knew Then ... Sean Rudner

StockPKG is an online discount business supply distributor based in Dana Point, Calif. The company offers more than 30,000 packaging products. I started out in a division at Tyco, which was run by the financial sector. The way I was raised in the business, you’d go out to get customers to help the company grow. Link to Story

Mural pops up on distinctive downtown St. Petersburg property

When popular artist Ales Hostomsky, a.k.a. Bask, began prep work for a mural on the side of a local tattoo parlor, it wasn't without controversy. Questions quickly surfaced about who owned the wall that he was commissioned to paint.
Tampa Bay Times Link to Story


Sandra J Gadsden

Sandra is a career journalist who got her start at her hometown newspaper in Charleston, S.C. After a brief stint as a design editor at the Florida Times-Union in Jacksonville, Sandra earned a fellowship from the Newspaper Association of America to attend a workshop at the Poynter Institute for Media Studies. Soon after, she joined the staff at the St. Petersburg Times.

Her skill set includes writing, editing, recruiting, content management, SEO, web analytics, social media, HTML, CSS and JavaScript. Sandra has held leadership/management positions for more than 10 years.

Sandra has served on panels at several tech, academic and journalism conventions discussing technology, new media, convergence and diversity.

She has served as a moderator, guest speaker, recruiter and faculty member at institutions throughout the Southeast.

Her past teaching experience includes serving as visiting faculty at The Poynter Institute for Media Studies, teaching Advanced Journalism at the University of South Florida St. Petersburg and serving as a visiting journalism fellow at Grady College at the University of Georgia.

She currently volunteers on a few boards of directors including OC, Inc. which has been a leading force in the effort to ensure that people from underrepresented groups have equal access to ownership, production, employment, and decision making in media.



  • Content Curator
  • L&D
  • Editing
  • Storytelling
  • Leadership
  • Content Development
  • Project Management
  • Web Analytics
  • HTML & CSS
  • Digital Marketing
  • Social Media Optimization
  • Recruiting
  • Writing
  • Technical Writing & Editing
  • Digital Content
  • Kentico CMS
  • Workfront PMS